At Primus-Silva, we bring together two iconic Swedish outdoor brands with a shared mission: enabling safer, smarter and more sustainable outdoor experiences worldwide. Our products are trusted in demanding environments by professionals, athletes and explorers – where performance and reliability are non-negotiable.

Now we are looking for a Tactical Sales Manager to build and grow our tactical business globally.

The role

This is a key, high-impact role with end-to-end responsibility for Primus-Silva’s tactical segment. You will establish, develop and scale the business with a clear focus on growth, product and long-term partnerships. With significant ownership and freedom, you will work closely with the Chief Sales Officer and cross-functional teams to shape strategy and international expansion.

What you will do

You will drive growth of the tactical business through distributors, partners and key customers across international markets with focus on Nordics, UK and Germany at first. This includes setting sales budgets and business plans, developing the distribution network, monitoring tenders and procurement platforms, and building strong relationships with decision-makers.

You will represent Primus-Silva at trade fairs, customer meetings, clinics and events, and work closely with Product, Supply and Operations to turn market needs into successful outcomes.

Who we are looking for

You bring solid experience from B2B sales, preferably within tactical, defence, professional outdoor equipment or a related field. You have a proven ability to grow business internationally, work with tenders and procurement processes, and navigate complex stakeholder environments.

You combine commercial sharpness with strong relationship-building skills and are comfortable taking ownership in a fast-moving, entrepreneurial setting. Excellent English is required; additional languages are a plus. Willingness to travel is expected.

Why Primus-Silva

You will work with two respected, market-leading brands in a global company that values initiative, trust and collaboration. This is an opportunity to make a real impact, influence strategy and build something long-term – together with passionate colleagues who care about quality, innovation and results.

About Conpassio – where experience meets passion and results

This recruitment is carried out in collaboration with Conpassio Executive Search & Interim. If you would like to know more about the role, please contact Executive Search Consultants: Christos.voglis@conpassio.com or annelie.cronemyr@conpassio.com

Conpassio brings over four decades of combined experience in executive and specialist search, recruitment, and interim consultant assignments.

We unite a unique network and deep market insight with a strong passion for matching the right person with the right role. For us, recruitment is never a gamble – it is a craft that demands intuition, precision, and the ability to recognize potential where others may not. We don’t work from templates – we create tailored processes that reflect both the company’s culture and the candidate’s strengths. Every assignment is unique, and we remain your dedicated partner from the first conversation to the first day on the job – and long after.

Everything we do, we do with passion: Conpassio Executive Search & Interim